Post by account_disabled on Feb 25, 2024 6:56:23 GMT
The research on influencing people, which resulted in the publication of a book that is still a bestseller in the field of social psychology. This publication contains six universal principles that can be successfully applied to marketing and social media to engage communities. The rule of reciprocity Honestly, have you ever bought a product that a store hostess had offered for tasting a moment earlier? Or maybe you took advantage of the offer of a person who just shared his knowledge during a free webinar.
Someone has probably done you a favor more than once in your life, and you - even if you didn't have to - felt a strong need to return the favor. This, in a nutshell, is the rule of reciprocity that affects us almost every day. It is so deeply rooted in us that Latvia WhatsApp Number List we can offer goods to other people without the risk of irreversible loss. Therefore, a certain sense of obligation to reciprocate in the future allows people to initiate various chains of exchange that ultimately benefit everyone. Okay, but how does this relate to social media or marketing in general? I'm in a hurry to answer! If you run an online store and offer your customers a voucher for a certain amount, for example for their first purchases.
There is a high probability that it will be used. Another example? Let's assume that you are conducting market research and for this purpose you need answers to your questions from people in your target group. Sending them a survey alone few people to become active. However, if you include a discount on your products or services with this survey, or simply offer free access to the research report, your chances of obtaining the desired number of completed surveys will significantly increase. This is what Mariusz and Karolina Łodyga did when creating their Personal Branding report. You don't have to look far.
Someone has probably done you a favor more than once in your life, and you - even if you didn't have to - felt a strong need to return the favor. This, in a nutshell, is the rule of reciprocity that affects us almost every day. It is so deeply rooted in us that Latvia WhatsApp Number List we can offer goods to other people without the risk of irreversible loss. Therefore, a certain sense of obligation to reciprocate in the future allows people to initiate various chains of exchange that ultimately benefit everyone. Okay, but how does this relate to social media or marketing in general? I'm in a hurry to answer! If you run an online store and offer your customers a voucher for a certain amount, for example for their first purchases.
There is a high probability that it will be used. Another example? Let's assume that you are conducting market research and for this purpose you need answers to your questions from people in your target group. Sending them a survey alone few people to become active. However, if you include a discount on your products or services with this survey, or simply offer free access to the research report, your chances of obtaining the desired number of completed surveys will significantly increase. This is what Mariusz and Karolina Łodyga did when creating their Personal Branding report. You don't have to look far.